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Most likely because the symmetrical shape lends itself to a facet structure which delivers the highest volume of light return and sparkle factor, at least when it is cut to the right proportions

We’ve seen major transitions in the most popular diamond shapes over the years. These trends are sometimes based on what diamond styles celebrities are wearing, and other times the rise in popularity of a new diamond is simply because more people are becoming aware that there are many different diamond shapes available to express personal style.

There are many factors that go into the beauty and price tag of a diamond. Everyone’s heard about the 4Cs of diamond buying: Cut, Colour, Clarity and Carat. But when it comes to fancy coloured diamonds, these rules are thrown out the door.